About New Era

Looking back at our first 100 years, we recognize one thing, and that is we are just getting started. We have weathered highs and lows, always focused on quality and great storytelling. In 2020 we renewed our commitment to making great products, building strong relationships and changing the game in the worlds sport and culture. With the Iconic 59FIFTY as our base, we will bring exciting new product and experiences to life globally and as always authentically.