In case you haven’t noticed underwear is definitely having a moment. Earlier this fall Bella Hadid hit the streets of NYC sporting a leather jacket, a pair of UGG’s and some loose-fitting underwear, our recent Highsnobiety cover star Julia Fox also stepped out in spring wearing her briefs with an untethered version of a Canadian-tuxedo and Kylie Jenner wore a pair of tighty-whities to attend the LOEWE’s SS23 show.

While we’re certainly not suggesting you brave the outdoors in just a pair of boxers or panties, we fully support the rekindled attention these stars are bringing to underwear. But, you may ask, if you’re not going all-out and wearing it as pants, why should you care what your underwear looks like?

Because underwear is the first thing we put on our bodies. Ostensibly, it’s our entry point from shapeless meat-sack to style-conscious and self-aware individual. It’s how our partners see us, as we make coffee in the morning to get ready for another day of WFH from the couch. Reduced to our nakedness, nice underwear is how we start the fashion conversation with ourselves, so, it’s highly worth considering a more cognizant approach to what’s going on beneath the drip.